Google - the new Microsoft? | The Register: "Trust is a precious commodity and almost impossible to regain once lost. Google's instinctive reactions to several controversies to date have been marked by naïvety and evasiveness. It often gives the impression that it's blissfully unaware of the responsibilities it carries. And while the company no longer responds to controvery by dispatching pictures of its goofy founders riding around on colored beach balls or tooling about on their Segways, it hasn't worked out a more mature approach, either. This deficiency is exemplified by company's most famous hostage to fortune - its corporate mission statement, 'Do No Evil'."