Brand Autopsy: milliondollarhomepage.com:

milliondollarhomepage.com

Alex Tew brings new meaning to CPP (cost per pixel) and new relevancy to the Law of Remarkability. At milliondollarhomepage.com, Tew sells advertising by the pixel. He divides a computer display screen in 10,000 squares selling advertising by the pixel at $1 per pixel (100 pixel minimum).

Launched in late August 2005, Tew has sold $712,000+ in advertising and milliondollarhomepage.com gets anywhere from 600,000 to 700,000 hits per month. For more on the remarkability of Alex Tew’s idea, read this Wall Street Journal article.